As a Co-Founder and VP of User Experience, I participated in each stage of the development process: research, hire developers, create timelines, drive the design thinking and visuals, test the features of the app, work closely with our small development team to hit our deadlines.
Our primary focus was to launch a minimal valuable product within 10-12 months; design and development included. There was no time to waste, considering that we have a remote cross-functional international team and all team members had a full-time job. We manage to work together across multiple timezones using Slack, Google Hangouts and Jira.
My professional UX challenge is ensuring a simple and usable experience on every screen, while also allowing for multiple layers of content and navigation. Having come from B2B environment, I took some time to find the flows which would be important for the users.